G by NP

Posted on June 5, 2012 by admin

For those of you who are fans of the Snooki by Nicole Polizzi sunglasses (honestly, who isnt?) you may have noticed something new going on. This time around the line has a new addition: a unisex style line that men can now enjoy too! G by NP is an exclusive line of unisex sunglasses designed by the queen of shades herself, Nicole Polizzi. So far 3 of the 5 styles have been released: Juiced, The Strip, and Five Oh’s.

The most recently released style is the Five Oh’s. It is a classic style aviator with a slight touch of that Snooki flare we all love. This style comes in 4 colors: red, pink, gold, and silver.

So what do ya say guys, would you rock ‘em?

Posted in Uncategorized | 1 Comment

New Snooki by Nicole Polizzi Sunglasses

Posted on May 21, 2012 by admin

We are happy to announce that today we have launched the new Summer Collection from Snooki by Nicole Polizzi. Today was day 1 of many launches that will occur throughout the summer for the Snooki by Nicole Polizzi sunglasses. We will gradually introduce new styles to keep her fans fresh and up to date as well as give them something to look forward to all summer long.

This week 4 BRAND NEW styles were released. From her original line, Snooki by Nicole Polizzi, Robotz Gone Wild and Eyeful tower. From her brand new G by NP line (geared towards men) The Strip and Juiced.

Here’s a little something about each of this week’s new styles:

Robotz Gone Wild: A futuristic, cutting-edge design with just the right amount of animal print. Comes in two colors: Pink & Mint Green and Natural leopard.

Eyeful Tower: Vintage, over-sized inspired frames with a marble detail. Comes in Black & White.

The Strip: From the G by NP is a matte black frame perfect for the day and night.

Juiced: Also from the G by NP can be for the guidos or the guidettes. This unisex style is sure to look hot on everyone. Comes in 3 colors: Black, Brown, & white.

Posted in Brand News, Events, NYS, Shopping, Trends, Updates | Tagged , , , , , , , , , | Leave a comment

Have Snooki follow YOU on Twitter!

Posted on May 1, 2012 by admin

This week 7 lucky Snooki fans will have a chance to have Snooki as one of their newest followers. Wanna know how? Here’s what you have to do:

-Purchase Snooki by Nicole Polizzi sunglasses via the NYS Collection Eyewear website between Tuesday May 1- Monday May 7 2012.

-You will be contacted asking for your Twitter name (@name)

-1 lucky person will be chosen at random each day for Snooki to follow on Twitter! (7 winners total)

-Snooki will send out a tweet to each winner letting them know they’ve been selected

Remember you must respond to the e-mail from dcarman@nyscollection.com with your Twitter Name (@name)  in order to qualify. You will not be entered just by purchasing the sunglasses.

Good Luck!

*Promotion is now over and no longer applies to any Snooki by Nicole Polizzi orders

Posted in Brand News, Contests, Events, Updates | Tagged , , , , , , , | Leave a comment

NYS Saving the Earth One Box at a Time

Posted on April 19, 2012 by admin

Earth Day is this Sunday April 22. To celebrate we would like to share with you what NYS Collection is doing to reduce our carbon footprint.

NYS has already taken a giant step in our efforts to go green. Our currently eco-friendly plastic display boxes have gotten a makeover. The bottom of our boxes are now made from recycled cardboard. This will help save over 200,000 lbs of plastic per year! These boxes have already been launched across all of our locations nationwide.

Other efforts that we will be working on include a revamp of our current shopping bags. This includes canvas bags and other alternatives to the ones we traditionally use. Keep an eye out for more green things to come!

How do you go green for Earth Day or everyday?

Posted in Brand News, NYS, Shopping, Updates | Tagged , , , , , , , , | Leave a comment

Behind the Scenes: Elite Photo Shoot

Posted on April 9, 2012 by admin

This past Friday, NYS Collection had a very exciting event. We had our first ever NYS Collection & Elite photo shoot. The location: Pier 17 at the South Street Sea Port in New York City. The backdrop: the Brooklyn Bridge. Many of the styles selected were ones that are featured on our retail website along with other new styles that are not yet available.

The first half of the photo shoot consisted of NYS Collection styles. The theme for the NYS Collection portion of the shoot was a relaxed everyday feel. The models were encouraged to do silly things and have fun. The second half of the shoot was for the NYS Collection exclusive Elite line. The models shined while showing the Elite attitude.

Keep an eye our for our new pictures that will be coming soon! In the meantime, check out our Facebook page for some behind the scenes photos.

A special thanks to Dave Kotinsky Photography, Beekman Beer Garden Beach Bar, & all those who contributed to a very successful day!

Posted in Brand News, Events, Trends, Updates | Tagged , , , , , , , , , , | 1 Comment

Spring Bling: Colored Rock Candy UPDATE!

Posted on March 21, 2012 by admin

Orders surged in January when the new Snooki by Nicole Polizzi ‘Rock Candy’ sunglasses were released. Now, just in time for spring, is preview of the brand new bling.

The Snooki by Nicole Polizzi ‘Rock Candy’ sunglasses are getting a brand new look for spring. What the change you ask? The new and improved ‘Rock Candy’ have matching colored stones according to their flavor. This new addition to an already very popular and affordable style will add the extra pop of color to any spring/summer outfit.

The Colored Rock Candy have officially been released as of yesterday (April 17)!! Check out the @SnookiShades Twitter page for the previews and get your pair today! Which flavor will you chose?

 

Posted in Brand News, Trends, Updates | Tagged , , , , , , | 1 Comment

It’s Time To Spring Forward

Posted on March 7, 2012 by admin

If you haven’t already noticed, there have been some new styles added to our site. These new styles were hand selected to make sure our customers are up to date with the latest trends for Spring/Summer 2012. These new styles are located in our featured products section of the homepage (They are the first 5). What makes these new shades so hot?

The first style, #1980 is a classic aviator style with some added bling. It is just the right amount of sparkle to jazz up any outfit regardless of season. It also comes in a fun pink color which is a hot trend this spring.

The second style, #2732-17, is a twist on the very popular wayfarer style. The Revo lens and clear combo adds a summery edge to your look.

The third style, #6008-77, is a white vintage style sunglasses. White eyewear and accessories are big trends for the upcoming spring and summer months.

The fourth style, #7434, is part of our Fashion sunglasses category. It comes in a traditional black frame and tortoise as well. This pair would be a must have accessory for any fashionista out there. The simple yet stylish look will compliment every outfit.

The fifth style, #8165, is a polarized style that brings sport style sunglasses on a whole different level. With Polarized sunglasses you can focus more on what you need to get done and less on the suns glare getting in your way.

Check ‘em out! Which is your favorite?

Posted in Brand News, Trends, Updates | Tagged , , , , , , , , | 1 Comment

Spring Break: Look Good For Less

Posted on February 21, 2012 by admin

The thought of Spring Break might seem a little far off for most, but March is just around the corner. For those of you who will be whisked away to a tropical location, haven’t you spent enough on the trip itself? Looking great on vacation shouldn’t cost much. To the rest of the people who will be staying home, it doesn’t hurt to at least look good on your week off.

A common misconception is that the most expensive sunglasses are the best kind. Sorry to burst your bubble, but that’s not necessarily true. High prices cannot guarantee sufficient protection. There is no correlation between high prices and increased UV protection. A 2008 study reported that “Expensive brands do not guarantee optimal UVA protection.”

So why spend more when you can spend less? NYS Collection has the hottest and latest trends in eyewear that will make you look good without breaking the bank. Plus if you leave them on vacation, you won’t feel so guilty about it when you come home.

If you are looking for sunglasses with a higher quality and an unconditional lifetime warranty then you should check out NYS Collection Elite line. The entire NYS Collection Elite line is priced under $100 so you get designer quality without the designer price tag.

Which would you rather, an expensive pair with a designer label or same quality without the designer price tag?

Posted in Brand News, Trends | Tagged , , , , , , | Leave a comment

Shade Your Eyes All Year Round

Posted on February 17, 2012 by admin

True or False: You only need to wear sunglasses in the warmer months. False (just in case the title didn’t allude you to the answer). It is important to protect your eyes regardless of temperature.

Even though you may not be able to feel the warmth of the sun’s rays, they are still harmful. In the heart of winter you are exposed to double the UV exposure. Both UVA & UVB rays can still cause some serious damage to not only your eyes, but the skin around them too. The area of sensitive skin around your eyes can sustain a lot of sun damage if it’s not protected. Believe it or not when it snows that’s when the sun’s rays are strongest because they reflect off of the snow.

So what should you do? Shade your eyes year round, no matter what the temperature is. Make sure you choose styles that cover and protect them. A Shield style is a great way to go to protect yourself without sacrificing style.

You can even go a step further and try a Polarized lens. Polarized lenses will clarify any glare that may be caused by the sun reflecting off the snow or even just your car windshield.

Which style will you choose?

Posted in Trends, Updates | Tagged , , , , , , | 1 Comment

Love Story

Posted on February 14, 2012 by admin

Every week NYS Collection hosts contests throughout our various social media networks. In honor of Valentine’s Day, yesterday on our Facebook page we held a contest for the best love story.

In order to win a free pair of sunglasses, anyone could write a short and sweet love story about themselves or someone else. The posts were not confined to just romantic love stories. A love story could have been anything that brings you that warm feeling of love. Of the posts, 3 were to be chosen in order of how many Likes! their story had. One in particular swept everyone away.

Here’s Francesca’s story:

I met my fiance my first month in college. I asked him out 3 months after we met by sending him on a scavenger hunt all over campus as well as the local McDonald’s. I was his present at the end and I handed him a not asking him to check yes or no if he would go out with me. Of course he said yes! Now its 5 years later and on New Years day he took me to NYC and proposed to me in front of everyone at Rockefeller Center, while we got pictures professionally taken in front of the tree. Of course I said yes! He is my best friend and the love of my life. We are soul mates and I didn’t need a ring to know we would be together for the rest of our lives. The rest of our lives together started the moment we met ♥

Happy Valentine’s Day!

Posted in Contests, Events | Tagged , , , , , , , , , | 1 Comment